Mercosur and European Union Association Agreement: An Approach to Geographical Indications and Positive and Negative Aspects

Environmental certification is a topic that often stands out with its potential in times of consumerist demands from the national and international market. Products registered Geographical Indication, whether Indication Origin or Denomination modalities, emerge as opportunities for valuing small medium-sized producer both terms qualities inherent to unique products policy cultural, ethnic, labor familiar. In 2019, conclusion negotiations Association Agreement between Southern Common Market (Mercosur) European Union was announced. The document represents major advance economic, political, social environmental relations members Mercosur Union. Among topics addressed agreement, intellectual property, protection GIs, tariff reduction commercial concessions two blocs stand out. Considering complexity subject at level, available information little transparency Agreement's negotiating process, article presents an approach on Indications system Brazil, Mercosur, preliminary analysis positive impacts negatives Agreement. As methodological approach, priority given exploratory, bibliographical documentary research, descriptive secondary data analysis. It observed industrial, services primary sectors will be largely affected. case agribusiness seems economic segment impacted by greatest risks opportunities, especially producers.